Mr. McCain became a household name, and face, last summer when listeria contamination in a Maple Leaf plant in Toronto was identified as the source of a widespread outbreak of illness and death.In the face of a potential public relations disaster, Mr. McCain won praise for his quick public apology in ads on television and on YouTube, his willingness to shoulder blame, and rapid action to pull the offending meat off the shelves.
The hallmark of the Maple Leaf strategy became clear then: Accept responsibility, exceed expectations, and keep ahead of public opinion on regulatory action. That approach was evident again yesterday in what appeared to be a dress rehearsal for the hearings that begin next week.
Would that financial institutions could see their way clear to understand that this is the only way to transcend and overcome errors that are an inevitable part of life.
For those tusiness students who want to see how this is done, watch this
Michael McCain does not hold an MBA.
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