The touching spot by Tim Horton's during the olympics, critiqued in today's Globe, seems to overlook a fact that is obvious to anyone who spends time at Timmie's.
The ad depicts a new arrival in Canada welcomed with that quintessential Canadian experience, a Tim Horton's coffee. Yet if you visit any Timmie's it will be immediately apparent that while there are usually quite a few immigrants present, they are almost always serving and not enjoying the coffee. The customers are overwhelmingly middle-aged, white, lower middle-class Canadians.
These are the low-wage, insecure jobs that we ask immigrants to do, regardless of their qualifications. Perhaps the woman arriving in Canada depicted in the commercial should have been handed an apron. This would more closely reflect reality.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment